You can't. To run any of the apps you need to sign into a xbox live account. You could try setting up a guest account, however i'm 99% sure that once you sign out of

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Xbox Support

Xbox Support You need to enable JavaScript to run this app. Xbox Support. You need to enable JavaScript to run this app. Watch Netflix Movies on Xbox - Kipkis Netflix is an on-demand video streaming service that allows users to access content through a number of platforms, including Xbox 360. Using your Netflix.com account, you can access the service through your Xbox LIVE membership and stream content directly to your TV via your console. Netflix on xbox question Someone help - Xbox Netflix itself is free on XBL as long as you have Gold, however, Netflixs services are something different. You can buy that card, then put it on your netflix account, then watch on your 360. It’s here: Kinect support for Netflix on Xbox Live